A few months ago, Mercedes-Benz and IMG had a great big announcement to make to the Canadian fashion industry. To the surprise of many, this big news had nothing to do with a buyout or venue change (as several suspected) and instead, focused on the young designers here in Canada. The Mercedes-Benz Start Up was revealed as:
a new initiative that is intended to provide a national platform to discover and support up-and-coming Canadian designers who have been in business for five years or less. [MB Start Up]
With Canadian fashion becoming more and more populated by a generation of young, driven and incredibly talented designers, it’s great to see more people stepping up to plate and giving them a stage from which to show the world what they can do.
What’s even better (for us, that is) is that we’re thrilled to have seen two of our own |FAT| 2011 designers in the running for the top spot! Both Martin Lim and Anastasia Lomonova made it into the Montreal semi-finals, with Martin Lim being selected as one of the top 4 nationally!
Next up for Martin Lim? Danielle Martin and Pao Lim will present their line in a group show with the other 3 chosen designers at LG Fashion Week in October. Following this, the panel will select one designer who will receive 5 months of mentoring by top names in the industry, including Fashion Magazine’s Editor-in-Chief Bernadette Morra, in the lead up to a solo show at LGFW in the spring.
We offer a huge congrats to the four finalists: Martin Lim, UNTTLD, Triarchy by Adam Taubenfligel and Cassie Dee.
Best of luck to all of you, though we hope you’ll understand when we cheer just a bit harder for one of our own.

Martin Lim. Photography by George Pimentel/Stringer (Fashion Magazine)

Anastasia Lomonova. Photography by George Pimentel/Stringer (Fashion Magazine)